NEW YORK -- A former journalist turned college professor, Kelly Whiteside is
watching NBCs prime-time Olympics coverage this month for the first time in 16
years.
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programs have changed so much, but because they havent.Its almost like a time
capsule for me, said Whiteside, who covered several Olympics for USA Today.Much
of what NBC does at other times is markedly different from what she remembers;
the Olympics are spread around nearly a dozen different cable networks and every
competition is streamed live online. Yet NBCs prime-time, the Olympics point of
entry for the vast majority of viewers, has remained an island unto itself by
sticking to a time-honored formula.Prime-time ratings are down this year from
the record-setting London Games, and NBC says a big reason is because more
people are watching cable or their devices. But its worth posing the question:
Is the formula growing stale?NBCs prime-time focuses on a handful of sports --
swimming & diving, track & field, gymnastics, beach volleyball -- to the
virtual exclusion of all others. Its a mix of live and plausibly live, or
tape-delayed coverage that allows action to unfold as it happens. A narrative
style humanizes otherwise unknown athletes, letting viewers page through a
picture book that swimmer Ryan Murphy drew as a child or watch gymnast Aly
Raismans parents squirm in the stands.A majority of viewers are women; 55
percent through Rios first six nights. NBC assumes many arent sports fans and,
in an attention-getting comment last month, NBC chief marketing officer John
Miller said that women are less interested in the result and more interested in
the journey. Its sort of like the ultimate reality show and miniseries wrapped
into one.That struck some fans as patronizing and reflective of a poor
understanding of the audience in an era when women also make up the majority of
the U.S. Olympic team.Weve all grown up playing sports, said Joanne Gerstner,
who teaches sports journalism at Michigan State. We have kids that are playing
sports. Who are these groups of women they feel are so alien to sports that they
have to be catered to in this way? I dont know who these people are.Whiteside,
who teaches at Montclair State University in New Jersey, said she appreciates
knowing about the athletes competing. But, she said, I dont view the Olympics as
reality TV. I view it as a great sporting event.Washington Post columnist Sally
Jenkins wrote that a network would never think of cutting and pasting highlights
of a football game around childhood film of Peyton and Eli Manning on a swing
set. With its heavy packaging, NBC is living in the past, she wrote.NBC points
to its live streams as evidence that people can watch events like the gymnastics
finals live if they want. Showing the most popular sports at a time most viewers
are available is a service both to the fans and those who bought more than $1.2
billion in advertising.The way we create our storytelling and our narrative,
mixed in with incredibly compelling competition, I think is working for men,
women and children, NBC Sports Group Chairman Mark Lazarus said this week. And
thats our goal. This is a very big tent and all are welcome. We program, we
schedule, and we try to create a show around the competition thats welcoming to
all. And I think so far were finding success.NBCs Olympics operation is a deeply
experienced and talented team. Gary Zenkel, in his 11th Olympics, runs the
business operations. Jim Bell, former Today show producer, is the top producer.
His first NBC job out of college was working at the Barcelona Olympics. Both
count former NBC Sports President Dick Ebersol as a mentor; Ebersol himself was
a protege of ABCs Roone Arledge and the up-close-and-personal Olympics coverage
of generations ago.Three of the 27 executives profiled on the NBC Olympics press
website are women.The teams experience, and the rarity of any TV programs
reaching such a huge audience in todays fragmented world, makes it unlikely NBC
will blow up the formula for prime-time to try something completely new.Given
the rapid change in the way people watch TV in an on-demand world -- and a 2020
Olympics in Tokyo, where there will likely be less live competition to show on
prime-time in the United States -- NBC may have to consider changes more quickly
than it expects, said Andy Billings, a University of Alabama sports media
professor and author of Olympic Media: Inside the Biggest Show on Television.And
what would that new formula be? Thats the tough question.One idea would be a
combination of live events with SportsCenter-like highlights and interviews,
taking in a far greater range of Olympic sports. I think the audience would be
even greater, Whiteside said.---Follow David Bauder at twitter.com/dbauder. His
work can be found at http://bigstory.ap.org/content/david-bauder
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Sale .J. Jefferson has been charged with assaulting his girlfriend.
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this way. With the amount of money given to players by their clubs these days,
it is a wonder that so many of those teams allow the sport to continue to take
away many of their assets so they can play for a different team in the middle of
their season.
http://www.bestairmaxtavas.com/ . After
Mondays hard-fought loss, the wait seemed longer than usual. Getting set to go
their separate ways for a short Christmas break, the Raptors coach credited his
team for their effort on a seemingly impossible three-game road trip, urging
them to build on that success when they get back to work at the end of the week.
Some things to watch in the Big Ten in Week 5 of the season:GAME OF THE WEEKNo.
8 Wisconsin at No. 4 Michigan. Its the first time in 65 all-time meetings that
these teams have played when both were in the top 10, and each will play with an
eye on strengthening its resume for the College Football Playoff. Even after a
convincing win at Michigan State last week, the Badgers believe theyre due more
national respect. That wont be an issue if they get a second straight strong
road performance from redshirt freshman quarterback Alex Hornibrook. Michigan
has scored 45 or more points in four straight games for the first time since
1947. The Badgers have allowed just three offensive touchdowns through four
games.BEST MATCHUPNorthwestern at Iowa. This game could determine each teams
direction for the balance of the season. Northwestern, winner of 10 games in
2015, is 1/3 and coming off a home loss to Nebraska. The defending West Division
champion Hawkeyes followed a loss to FCS North Dakota State with an uninspired
performance in a win at Rutgers, and now they are reeling from the loss of top
receiver Matt VandeBerg to a broken foot.INSIDE THE NUMBERSThe Ohio State
defenses nine interceptions are the Buckeyes most through three games since
1942. Ohio State, which hosts Rutgers, is the only FBS team to not allow a
rushing TD this season. ... Rutgers leads the nation in red zone defense, having
allowed points on three of its opponents eight trips inside the 20-yard line.
... Nebraska, which hosts Illinois, is a model of balance. The Cornhuskers
averaage 242 yards rushing and 243 yards passing.
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For Sale. ... Illinois Hardy Nickerson is averaging 9.7 tackles to
lead the Big Ten. ... Marylands 123 points are second-most in program history
through three games behind the 130 by the 1951 team. ... David Blough enters
Purdues game at Maryland looking to tie a program record with three consecutive
300-yard passing games. ... Saquon Barkleys 77 receiving yards against Michigan
last week were the most by a Penn State running back since 2008. ... Minnesota,
which visits Penn State, has 119 points through three games, its most since
2005.LONG SHOTIndiana is a seven-point underdog at home against Michigan State
and has lost seven straight to the Spartans since last winning the Old Brass
Spittoon in 2006. The Hoosiers probably would be unbeaten entering their Big Ten
opener if Richard Lagow hadnt been intercepted five times in a home loss to Wake
Forest last week. Michigan State is looking to bounce back from a 24-point loss
to Wisconsin that was its worse at home since 2009.PLAYER TO WATCHWisconsin LB
T.J. Watt, younger brother of three-time NFL Defensive Player of the Year and
ex-Badger J.J. Watt, broke out with 2.5 sacks, 3.5 tackles for loss and a total
of six stops last week against Michigan State. Another performance similar to
that will make for a long afternoon for Michigan QB Wilton Speight.---Online:AP
college football website: http://collegefootball.ap.org
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